Wai Yin Society
Dr Sylvia Sham, Wai Yin Society
About the company
Wai Yin Society is a social welfare charity based in Manchester’s City Centre. Established since 1988, it has long served the Chinese and other ethnic communities. They have been supporting, empowering and working in partnership with Chinese individuals and families for more than 25 years. Founded in 1988 by a group of community-minded Chinese women, Wai Yin has become one of the largest Chinese Community centres in the UK, sustaining its operations through commissions and contracts with mainstream organisations. As the society has grown, we have developed a range of employment, education and community services for Chinese men and women and for other ethnic minority groups, including Somali, Pakistani, Bangladeshi, Indian and many European nationalities.
As a small local charity, Wai Yin managed all of its marketing and media in-house, which put a lot of stress and strain on its human resources. In addition to creating posters and flyers, the staff were required to post information on their website, which had not been updated for three years and was quite complicated to maintain.
Being a long-term supporter of the charity, I stepped in to breathe new life for their material. This started from rebuilding their website from the ground up, moving from a Joomla system to WordPress, which was simpler for the staff to navigate. The site was redesigned completely to allow for greater content space, as the older design was very limited for content space. In addition, new charity hosting was sourced from Unlimited Web Hosting, a trusted web host of mine. The project originally took six months, including collecting new information from staff to launch. It was unveiled at their Chinese New Year banquet dinner in 2014.
Since then, the site has been redesigned again, and the new site should be ready for launch by the end of 2016. The new site will incorporate a better events section, photo galleries, and donation capabilities.
Printed material was also designed in-house, using standard Microsoft Office software packages (due to budgeting constraints). Taking this into consideration, I worked using Microsoft Publisher to create editable layouts that would not look out of place in InDesign and created a stunning layout with beautiful graphics. Much of this style is being incorporated into their forthcoming fundraising pack.