What is Search Engine Optimisation?
Search Engine Optimisation, or SEO, affects how search engines like Google and Bing find and extract information from your website to display in their unpaid results. These are often referred to as “natural,” “organic,” or “earned” results. They are the results that are not adverts. The general rule of thumb is, the higher the page appears in the search results and more frequently a site appears in the results list, the more visitors it will receive from the search engine’s users.
SEO targets more than just standard web searches. Image search, local search, video search, academic search, news search and industry-specific vertical search engines are all affected by SEO. It is much more complicated than appearing most often and more times than other people. Search engines like Google and Bing use complicated algorithms that use a company's address, the user's country of origin, the context of the search, the appropriate use of keywords in content, page titles and in external links, and many other factors.
Analyse your website
The ultimate goal of SEO is to encourage more visitors to your site, resulting in a higher conversion of leads and sales. It's important first to analyse your site and gauge our starting position and the steps we need to take to bring you to your desired outcome. We follow a rigorous step-by-step plan to have your site communicate keywords more effectively to search engines.
On-Page & Off-Page Optimization
The goal of on-page and off-page optimisation is to generate a theme consistent with your targeted keywords. Search engines are not humans, they're robots, so they can't accurately pick up context the way we can. Artificial Intelligence does not compensate for human nature. The AI used in search algorithms requires training. Our proven practices help to educate the robots so that your website appears when potential customers are searching for specific keywords relating to your business.
Google accounts for over 76% of all global desktop search traffic, followed by Bing at 8%. It's important to use this traffic to be found.
SEO allows you the ability to choose keyword phrases for searches performed by potential customers.
Bring visitors to you
Searching online isn't just limited to Internet shopping. 72% of consumers who did a local search visited a store within five miles.
Major Search Engines
96% of Internet users begin their Web search through a major search engine (Google, Bing, Yahoo, AOL)
342 billion Search Results
Google alone receives over 57,000 searches per second on any given day and handles at least 2 trillion searches per year.
Marketers see SEO as becoming more effective, with 82% reporting effectiveness is on the rise and 42% of this group stating effectiveness is increasing significantly.
Developing an SEO strategy
Developing an online strategy without SEO can be quite problematic, but it is one of the most misunderstood and misinterpreted tools in your marketing arsenal. The unfair and undeserved characterisation of SEO as some kind of alchemy or sorcery over the past decade, not to mention the prevalence of organisations claiming to gift customers the top spot in search engines for high fees, has caused new and small businesses to devalue its importance as part of a good, solid marketing strategy.
Whilst understanding SEO and integrating it into an existing strategy can take some time initially it can provide excellent leverage, building prominence and credibility in business. Once it’s embedded into your strategy, implementing it adds only a few minutes to your content creation and can boost the reach of your content to the stratosphere.
Content and SEO
Creative writing and understanding your audience not only aid in writing fiction, but also in creating high-quality content for any marketing campaign. Content in different forms, whether text, video, graphic or ebook, are essential to any marketing and SEO strategy. With the vast number of websites available, creating good quality content is not only key to being found but also improves your standing as the “expert” in your chosen field.
Regardless of your abilities as a writer, effective writing is a skill that can be learned and there are a great many tools that can aid your task. Content, from ideation to creation, goes through a process. It is refined and edited and polished to exemplify your company’s best assets. Getting these skills requires some attuning and learning but the efficacy of this new found knowledge and embedding it into your strategy ensures your ideas, your promises and your products last long after each and every sale.