Online Marketing. Affordable and effective.
The growth in online technologies and networks has given rise to new marketing channels and strategies. Now, it's hard to gain a foothold in any market without an online presence, and a fusion of offline and online marketing brings new, imaginative campaigns.
Inbound Marketing is the process of attracting the attention of prospects, via content creation, before they are even ready to buy; it's one of the best and most cost-effective ways to convert strangers into customers and promoters of your business.
Inbound vs. Outbound Marketing
When you think about traditional marketing, you are thinking about a concept called "outbound marketing": pushing your marketing message out to a large audience and hoping for a response, a lead and new business. You'll have seen the tools before: commercials on TV and Radio, billboards, magazines, adverts on the sides of buses. Outbound Marketing is still an effective marketing tool. With the advent of the Internet, a new concept has joined the foray - "Inbound Marketing".
Inbound Marketing focuses on using specific quality content that brings your targeted customers into your brand. Think of it like fishing: it's the difference between going fishing with a rod, bait and equipment, and going carp fishing with a carp rig and carp bait. It's specifically formulated to reach your desired target with better accuracy, rather than fishing in a large body of water and hoping for the best.
Inbound Marketing isn't designed to replace Outbound Marketing, but by aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time. You can then use Outbound Marketing as your initial beacon, trying to get noticed.
The Inbound Marketing Philosophy
Inbound Marketing works on four main principles:
Attract - Get the right people to your website and brand with great content that your visitors want to read.
Convert - Concert your visitors to leads with optimised landing pages and compelling calls-to-action.
Close - Transform your leads into new customers with tools like lead scoring and lead intelligence.
Delight - Don't forget about your new customers; continue to engage with them and nurture your relationship with them.
With our Hubspot Inbound Marketing Accreditation, we can provide our customers with the skills and strategies they need to be able to deliver the best quality Inbound campaigns they can, hooking this into their existing Outbound marketing strategy.
Design engaging email marketing campaigns with simple drag-and-drop tools. Your design is guaranteed to look amazing in every inbox, on every device. We provide you with an unprecedented level of11 comfort and ease when creating and sending email campaigns.
Track Campaigns. Monitor Reports.
Tracking your email marketing campaign performance is easier with Cocode Design. You can easily gain insight into how many recipients opened your email, how many emails bounced, unsubscribe rates and click through stats. Cocode Designs offers a variety of ways to analyze and interpret your campaign performance with charts and data to help you improve your campaigns.
Send Your Campaign and Ensure Delivery.
Email campaigns can be sent at your convenience as we have it stored on the cloud, which means you can access it at anytime and anywhere using your desktop, tablet or iPhone. Schedule your campaign, or send it immediately. Check delivery in our reports and stats immediately. High delivery rates are guaranteed as we have feedback loops with all major internet service providers.
Social Media Marketing
A powerful tool of communication, social media allows companies to reach their customers where they are, while also characterizing their brands and expanding their customer base. If done correctly, social media marketing can also increase the efficacy of other marketing techniques – including SEO and SEM – by helping build natural links, and drive traffic, awareness, brand recognition and goodwill. If you have been struggling with social media strategy, management, or advertising we can help.
What is Social Media Marketing?
Social media marketing, or SMM, is a form of internet marketing that implements various social media networks in order to achieve marketing communication and branding goals. Social media marketing primarily covers activities involving social sharing of content, videos, and images for marketing purposes, as well as paid social media advertising.
How can we help you?
We are a sociable bunch and our new business comes primarily from recommendations & referrals from clients & friends who know how we work. We don’t think that salesmen should do all the talking for us and so we recommend that you speak directly to our clients to understand who we are and what we do.
Our social media pricing is completely bespoke and is based on your current situation and your objectives.
Why do you need a social media management?
Your customers are on social media.
Regardless of what industry your company is in, your customers are using social media on a daily basis. It is important that you keep them engaged and connected to your brand so that you’re always their first option.
There are people searching for your company.
If your company is offering a product or service, you can bet that there are people talking about it and looking for companies that provide it. Our social media management service will help your business to join the conversation and generate new leads.
People are talking about your company on social media.
You need to listen to what your customers are saying about your company on social media and respond to their concerns. Our social media management services focus on highlighting the positive aspects of what your company has to offer and respond sincerely to negative remarks.
Companies deserve expert social media management.
Most business owners and marketing managers do not have time to manage all of their social media channels. Each member of our firm received their certification in social media management and our agency can help you reach your marketing goals and a new customer base.
Mobile Marketing is the latest technology that helps you attract more new customers –customers that spend more money, more frequently!!! We can help you launch a successful mobile marketing campaign to connect, communicate and keep your customers coming through the door again and again.
What we do
Online marketing is considered to be one of the most popular methods of marketing. But the sheer number of mobile users dwarfs the potential of an online marketing campaign. As mobile phone users are more in number, the effectiveness and the eventual success of a mobile marketing campaign would be far stronger than what you could expect from an online marketing campaign, which still is a very popular method of marketing today.
Mobile Search Campaigns
HTML5 and CSS3
2D Barcodes/QR Codes
Mobile App Development
Mobile Marketing display campaigns
Like what we do?
Why not consider hiring us? Get in touch with us for a free, no obligation quote.