Content is King. Let yours rule.
Content is all around us, in many forms. From video to blogs to photographs to polls, content drives marketing. Without it, your marketing strategy would not exist. Without content, Search Engine Optimisation would be pointless, as search engines would have nothing to refer to. Without content, we couldn't communicate.
Content and Search Engine Optimisation
Your content and your search engine optimization work hand in hand and impact each other. When one fails, both fail and your website will be missed by your potential customers. Cocode Designs makes sure your content strategy and your SEO strategy work seamlessly together, with keywords and phrases that link your content to your company. We tailor your content to fit your search results, whilst still maintaining your own writing style and making sure your customers are engaged with your services. We write every piece with you in mind.
Content Marketing in Print
Having great content doesn't just apply to the web: your offline material is equally important. The classic medium is still at large and still influential, so it should not be ignored in the slightest. Your content strategy should be flexible to incorporate print and digital platforms, complimenting each other for a complete marketing experience. Cocode Designs helps to bring print and web content together in harmony, ensuring that your message is consistent and succinct throughout.
Embedding Content into Marketing
With the continuous rise of online and relationship marketing, content has never been more important for your marketing strategy. Our designers are accredited by the HubSpot Marketing Academy in areas of inbound and content marketing, to ensure that your marketing strategy takes advantage of the latest techniques and skills.
Content Marketing as a Strategy
With content at its heart, your marketing strategy will be strong regardless of the platform you use. Cocode Designs will work with you to create a full marketing strategy with content embedded, providing you with all of the tools you need to:
Content Publication Schedule
Step-by-step plan for creating content
Content archiving and management tools
Content Writing 101
Cocode Designs can train your team (up to 20 members) to effectively use content in your marketing strategy. A bespoke training session, designed around you and your needs, can be delivered at your premises, with material provided. Your staff will be trained in the latest techniques in content marketing, as well as learning the importance of varying content for different media and audiences.
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