Show off your best side
It may sound like meaningless jargon, but your brand is an important part of your business identity and image, more so than you may think.
Why branding is important
We are living in an era where your image is everything, and this applies as much to businesses as it does to people. How your customers perceive you can be the difference between landing one big, multi-million contract, or a handful small contracts worth only hundreds. It's just one part of your company's identity, just as your own taste in fashion is part of yours. In a world where first impressions count, and it can take as much as seven seconds to create a first impression, your brand must be on point and showcase the best of your business.
What makes you, you?
Your personality, your ethics, your morals, your value and your beliefs s are what separate you from the crowd. What makes you the person you are is how people will recognise you.
Your business is no different.
When you employ people, you ask that they stand up for the values that you have given to your business, that they represent your business in the best light, and your brand needs to do the same.
Think about what people see and feel
Your customers are more likely to search for brands that represent their own values and beliefs, and your identity is crucial to conveying yours. Your brand can showcase many of your personality traits. Whether you are an open, forward-thinking company that employs the latest technologies, or a traditional organisation rooted in historic beliefs, or a heavy-duty construction company that values female labourers, your logo, your brand needs to show this.
Every brand identity should represent you, from the minimalistic to the flamboyant, from the simple to the ornate, from the purely professional to the fun and uplifting.
Business and Branding
With customers taking companies at face value, your brand needs to show everything that your company stands for. Bringing customers in with promotional products would bring in new business, create brand recognition, and are great rewards for customer and employee loyalty.
When people think about your brand, they usually think about what they can see: your logo, colours, possibly even typefaces. Your brand is much more than just a visual: it's how you sound, how you act, how you work, right down to how you answer the phone. It's your personality. It's how people know you.
Branding is essential to attracting customers, but it is all too often undersold as something external, something that can be fixed with an image shakeup. Your company's brand goes much deeper. Initial impressions can be swayed by rumours and reputation, which makes brand strategy key to any company's marketing. Brand strategy is your plan to make sure your customers see your company the way you intend it to be presented.
Promoting your business identity
Your brand is an integral part of your marketing philosophy. Depending on the personality of your brand, you will promote using different types of media, produce different pieces of content, and promote with different types of products and at different kinds of events. One thing that many events have in common, however, are printed products. Pens, USB keys, t-shirts, notepads, squeezable "stress" toys or other miscellaneous products are seen at events all across the country, and these not only show off your company logo and name but could also encourage people to use your company, depending on the product.
It also dictates the message your advertising campaigns use and the tone they are presented in. Whether you use family-oriented images or fun "stock" shots of your events, or even a single piece-to-camera, your brand controls and restricts what you can do, so making sure your brand fits is essential. Some companies undergo a "rebranding" exercise once every so often, but very few will change their core mission or their values as often. As with fashion, your outer image may change, but your inner self, your core message, beliefs and objectives, tend to remain as they were from the start. Making sure you and your employees understand these is esential to your brand strategy.
What Makes Us Different.
Experience developing strategies for organisations of different sizes
Experience in the private and non-profit sectors
We conduct full listening exercises into who our customers are
We work with you from day one, keeping the quality to your own standards
Like what we do?
Why not consider hiring us? Get in touch with us for a free, no obligation quote.